Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. Have him say something memorable and personal, if possible. You might even want to rewrite the press release to fit their beat.
The body of the press release should communicate all the relevant details of your topic to your target audience Seven Things to Consider When Writing the Body The body is important because it tells a story. Includes the city of origin, and the date of the release. You should try to include at least one quote, but may wish to include more.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Typically, press release topics include things like key new hires and new product launches, each of which will have its own purpose and intended audience.
Summarize the "who" and the "what" in a boilerplate. Boilerplate copy is usually words.
Say nice things about your business, but at least try to sound neutral and balanced. There are obvious reasons for awards, like an advertising agency winning an Addy or a restaurant receiving a Michelin star. Try to get a quote from an authoritative voice within the company.
Then have someone else proofread it. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Follow up with a call to make sure they received it and see if they have any questions. Press releases live in the public domain, which means your customers and prospective customers can see them. If reporters want more information, an interview, or questions, they will reach out to this person for answers.
Here are the seven things to keep in mind when you write your body: The audience for a press release like this could be the local business community, interested in what key business personalities are taking on new positions. In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.
Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. If written correctly using these eight key steps, the result is a well-positioned message that generates the buzz you intend. However, a press release needs to be helpful and concise.
Provide some good quotes. Where did it happen? The goal is to get as much visibility, buzz, engagement, and brand impressions as possible. To distribute your press release yourself, identify publications that reach your community or target market, find a contact person in that publication, and send them your release.
Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.
Good journalists are on the lookout for sizzling hot quotes. A remarkable graphic or video? Say why you matter: Got a change to share with your community? Quotes from every executive on the planet that go on for pages?
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Slip in a soft CTA:Each free press release template is available in Microsoft Word (DOC) format.
Just choose a press release template and download it. Free Press Release Templates in DOC format. Press Release Templates.
67 press release templates that you can download, customize, and print for free. Or, download the entire collection for just $ Understanding how to write a press release is the first step in communicating your story to a relevant audience.
Learn how to write a press release in 8 steps, including a free template and examples. Nov 10, · A press release is the quickest and easiest way to get free publicity.
Here are the secret rules to make sure that your message gets through to your prospects.
How To Write a Press Release. Get Your Free Press Release Template Don’t write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag. Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template.
Write an effective press release using the free press release template below. This template provides an overview of the key components of an effective small business press release.
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage.Download